Remarkable

How does someone cut through all the noise.

There is so much offered in this world.* 

Our needs are met. Most of our wants are met. 

We are advertised to for a seemingly endless amount of products and services.

To make it through the noise what you are doing needs to be remarkable. 

Offering something that is distinguished by its own uniqueness. But not unique for its own sake but unique that adds value. 

Advertising the traditional way used to work but it doesn't anymore. You can't simply create a business advertise it on social media. Use the clicks to generate revenue and plow more money back into social media advertising. 

Social media is now flooded with things you are not interested in and we have been trained to ignore almost everything that is in front of us.  

But your friend telling you about a new product makes it through the noise. Having your co-worker tell you about a new computer program that helps with the job makes in on your radar. 

That is something people will seek out.

And if what you offer is being specifically searched for then you will be at the top of the list regardless of everything else. 

Because if you are looking for Pizza in Crozet there will be lot's of choices even in this small town with all the restaurants, food trucks, gas stations. But if you search for Sal's Pizza that is what you are going to find.

So create something that people will go out of their way to search for. 

Getting a new job is easy if you are the person everyone is recommending because you are so talented. 

Create the best possible version of what you are offering and let the long tail deliver the returns. 

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*Let's assume the world you and I live in if you are reading this. There are pockets of the world that live under different conditions and they are not reading this blog post.