FrontPorchx - Who is it for?

Before I show you what it does, let's figure out if it's for you.

This is for small businesses that want to win more market share.

Think about wine in central Virginia. Two or three names come to mind. But there are dozens of vineyards just as good — same price, same quality.

They're not going to catch up by running the leader's playbook. A little print. A lot of Google AdWords. More on social. Keep doing what worked a decade ago.

Because the leader's playbook is a leader's playbook.

FrontPorchx is for the challengers. The ones who need to do something different, because doing the same thing means staying right where you are.

Local marketing is broken. You're paying more every year to reach fewer real people who actually live here.

So we built something different. A place where local businesses and local communities flourish, anchored by the best event calendar in the area. Fresh content. Every day of the week.

If you think like a challenger. FrontPorchx.com

On Humility

 Humility is a tough beast to slay.*

One would be better served to be more Franklin, Socrates, or at the highest level like Jesus. 

Open to debate. Open to being wrong. Avoid making dogmatic statements. 

To aide in the impossible pursuit of humility, abstain from concrete positions or words like certainly, undoubtedly, or if being a smart a** 'Wouldn't you agree with the [experts/statistics]'.  

Instead, leave room for a difference of opinion in your statements with others; use words and phrases that leave room for others like 'seems' or 'appears' as in 'it seems to me at this time...' or 'it would appear...' 

At the simplest level 'Yes and' works wonderfully. Replying to a substantive point with a 'Yes and [followed by your thoughts on the matter]' makes for a more enjoyable interaction - even if you are disagreeing with their statement. 

Instead of directly attacking positions in a polemic manner, ask questions. A question can introduce counter positions without making it yours. A position is something you are temporarily holding on to, not something you are; positions should be allowed to change. 

Be changeable - upward. 

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*More of a note for me than any other reader. To be more humble is a great pursuit even if its absolute success is unlikely.